FOR
IMMEDIATE RELEASE
November
19, 2003
Contact:
B. Derek Shaw (717) 845-5864 or Sean Flaherty 614-519-0572
NATIONAL ROLLER COASTER MUSEUM UNVEILS
NEW ORGANIZATION LOGO
(ORLANDO,
Florida) - The National Roller Coaster Museum and Archives
(NRCMA) unveiled their new organization logo during the
annual International Association of Amusement Parks and
Attractions Trade Show. Board Members of the organization
at their trade show booth unveiled it.
The
multi-color logo, designed by Corporate Graphics of Arlington,
Texas, visually tells the observer that this logo is all
about the king of most amusement park midways, the roller
coaster. This graphic image, with heavy emphasis on the
name, offers immediate brand identity for the soon-to-be-built
national museum.
The
logo incorporates motion and balance, highlighting prominent
features of both a classic wooden and modern steel roller
coaster. The strong symmetrical design shows the lift hill
structure of a wooden roller coaster containing a graceful
fan turn in the background, while twin loops of a steel
coaster are seen just below a cloud in the foreground. The
central loop contains three stars as part of the name graphic.
Even the lettering is stylized; depicting the effect of
motion: smooth and flowing, much like a roller coaster ride.
Four colors are prominently featured in the logo: dark and
light blue, green and fuchsia showing the "fun"
aspect of this amusement park ride staple.
Ted
Davidson, President/Owner of Corporate Graphics explained
the reason behind the design: "The design objective
was to create a high-recognition logo utilizing both a conventional
wooden coaster and a contemporary steel coaster. The cloud
obviously emphasizes height. The words "ROLLER COASTER"
are given a high/low track treatment. The entire design
harkens back to the old movie theater exploitation treatments
to compliment the historical museum product." The company
has also designed logos for The Texas Rangers, Six Flags
Theme Parks, American Airlines and IBM, to name a few.
The
National Roller Coaster Museum and Archives will be the
first facility of its kind in the world to display historical
and entertaining roller coaster exhibits, photographs, models,
actual rolling stock and other memorabilia, in an exclusive
setting. The museum space will include a gift shop, multi-function
theater and restoration area. A research library will serve
as a clearinghouse for a growing collection of archival
materials. The museum will be designed to promote the historical
aspect of the industry, while providing researchers and
enthusiastís space for the studying and cataloguing
of historical items regarding roller coasters, past and
present.
The
National Roller Coaster Museum and Archives is on the brink
of what will be one of the most significant contributions
to pop culture and American history - the establishment
of a permanent roller coaster museum.
#
# #
A
downloadable graphic of the new logo is available by clicking
the link below:
NRCMA
logo download (IllustratorPC.eps)
NRCMA
logo download (IllustratorMac.eps)
NRCMA
logo download (72 dpi RGB jpeg)
NRCMA
logo download (300 dpi CMYK jpeg)
Interviews
with Board Members of the National Roller Coaster Museum
and Archives also are available.
|
